During the pandemic era between 2020 and through 2021, Match Group dating brand “BLK” wanted to reach a young audience and more specifically a younger black audience an insert themselves into the conversation of vaccinations. We saw this as an opportunity to speak directly to dating culture with a simple truth: Dating is more fun when you are vaccinated. To bring energy to that, we tapped the legendary rapper Juvenille and iconic producer Mannie Fresh to reimagine their SUPER FUN anthem “Back That Azz Up” for Vaccines. We wanted to stay as true to the original video as possible while adding some fun relevant-to-topic elements to the visuals. We kept the twerking to a minimum. 🙂

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