Easily one of my favorite projects I’ve ever had the pleasure of working on. A dedication to the 50TH Anniversary of Hip Hop. Sprite has been an ally and partner to hip hop nearly since its break onto the mainstream stage. So the brand had the authority….nay….the RIGHT……to confidently show love for the art form in a way that wasn’t bombastic, but instead meaningful from a love letter perspective. From the past to the future.

Nas. Rakim. Latto. GloRilla. Nuff Said.

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